The Journal

Matcha for Beginners: How to Start (and What to Skip)
Everything you need for your first bowl: which grade to buy, what equipment is genuinely necessary, the method, and the three mistakes that put beginners off. Read more...
The History of Matcha: From Song Dynasty China to Your Kitchen
Matcha began in China, not Japan. The story of whisked powdered tea, how it travelled, and why the ritual has barely changed in a thousand years. Read more...
How Much Matcha Should You Drink a Day?
One to two bowls a day suits most people. Here is how much matcha to drink daily, how much caffeine that is, and when to have it. Read more...
Matcha vs Green Tea: What Is the Difference?
Matcha and green tea come from the same plant but are not the same drink. Here is how they compare on caffeine, flavour, preparation and benefits. Read more...
How to Store Matcha So It Stays Fresh and Green
How to store matcha so it stays fresh, green and smooth. Protect it from air, light, heat and moisture, plus how long matcha lasts once opened. Read more...
How Much Caffeine Is in Matcha? A Calm-Energy Guide
How much caffeine is in matcha, how it compares to coffee, and why L-theanine makes the same caffeine feel calmer, with no jitters or crash. Read more...
Ceremonial vs Culinary Grade Matcha: What Is the Difference?
Ceremonial vs culinary grade matcha explained: how the leaves, colour, texture and taste differ, and how to tell good-quality matcha at a glance. Read more...
Matcha Benefits: What the Green Tea Powder Actually Does
An honest guide to the benefits of matcha: antioxidants, calm steady energy, focus without the jitters and a simple low-sugar daily ritual. Read more...
Matcha vs Coffee: Which Is Better for Energy and Focus?
Matcha vs coffee compared: caffeine, L-theanine, jitters and the crash. See what actually changes in your body when you swap your espresso for a bowl of matcha. Read more...
How to Make Matcha: A Step-by-Step Guide to the Perfect Bowl
Learn how to make matcha the right way. A simple step-by-step guide to whisking a smooth, frothy bowl of ceremonial-grade matcha at home in about two minutes. Read more...